Pivoting with ...

PIVOTING WITH ... RAY BAILEY

Video above: Ray Bailey's video for the new IDEAs Stages.

Video pro happens to be in the one theatre industry that is thriving during the shutdown

"Pivoting With ..." is an ongoing series talking with members of the Colorado theatre community about how they are adapting to changes in their creative and personal lives as the COVID pandemic continues. Today: Ray Bailey. Visit his website here.

At a glance: Ray Bailey, founder and director of Ray Bailey TV, has been making a name for himself helping to promote the local theatre community for the past decade, but particularly over the past two years, when his cinema-quality trailer videos have set a new standard for local theatre marketing. Even since the COVID shutdown, he seems to be about the busiest person in town. Bailey started Guiding Light Productions in 2002 to produce corporate training videos for companies including Furniture Row. But "in 2019, I left the corporate world for reasons out of my control, and almost went bankrupt, he said. "That was when I decided to start marketing theatres by producing trailers and behind-the-scenes videos." He also has given hundreds of hours to non-profit causes including The Denver Actors Fund. All, this year, while helping his wife through chemotherapy and radiation treatments that successfully ended on November 3.

Describe your life B.C. (Before COVID): Before COVID, I was on Cloud 9 working hand-in-hand with some of the best creatives in the Colorado theatre community on a daily basis. There is nothing I am more passionate about than capturing the beauty, brilliance and talent in our local theatre community on camera, and then blasting it all over social media for the world to see. It wasn’t about me. It was about them and their stories. They truly inspired my creativity when I went back to the editing bay. I thoroughly enjoyed making every video I produced completely different from the last. It was a creative challenge that I absolutely loved.

'Create something new, exciting and beautiful … then find out how to make money from it.'

What have you lost, personally or professionally, since COVID? I am no stranger to my job being cut off without a moment's notice. So when COVID happened and all my theatre clients closed their doors, I had to get creative. The recent spike in COVID cases has just yesterday led to the cancellation of "Little Shop of Horrors" at Parker Arts, which is a job I was very much looking forward to in January. On the other hand, my pro-bono work on "Waiting for Obama" directly led to me being hired by Broadway On Demand as an official Trailer Editor. You’d be surprised how much work is available for video editors right now when the world relies on everything being viewed online.

How are you pivoting? The good thing about being involved in video production is that it is the perfect business to be in during a pandemic when everything relies on video. Since COVID, I have done everything from live-streaming the Miners Alley Playhouse's "Quarantine Cabaret" concert series to recording the radio-play version of John Moore's "Waiting for Obama" as a fundraiser for The Denver Actors Fund. I have continued to produce trailers and record full productions (with very small casts, of course). I have filmed music videos, college auditions, weddings, “how-to” videos and edited demo reels.

What is your present workload? I have been very blessed since COVID because my workload really hasn’t let up much. In fact, it has gotten so busy that I am currently not accepting any more work till the end of the year. If there are any videographers and/or editors out there, please reach out to me. I may have some clients that need your expertise.

'Give with your whole heart and things will come around.'

Ray Bailey family

And in the midst of all this, there has been your wife's cancer journey. Yes, by far the biggest challenge during COVID has been that my wife, Jamie, found out she had Stage 2 breast cancer right when it all started. She went through a grueling four months of chemotherapy and another six weeks of radiation therapy. On top of all the side effects that cancer treatment so lovingly provides – nausea, vomiting, fatigue, hair-loss, burning skin and more – we also have two little daughters who were forced out of school. So we accepted the roles of “teachers” on a daily basis as well. Luckily, Jamie is healing quite nicely, and her smile and optimism never left her face.

What are your words of encouragement for other local creatives who are now pivoting their way through 2020? If there is any advice I can give anyone, it’s this: Get creative and find out how to turn what you love into a profession. Study and learn constantly. Be kind. Give with your whole heart and things will come around. The best things in my life have come from my charity work. Also, collaborate with other creatives around town to create something new, exciting and beautiful … then find out how to make money from it. If you have an entrepreneur’s mindset, the sky is the limit, really.

Read more: How COVID is impacting individual artists  

Compiled by Senior Arts Journalist John Moore. Are you pivoting? Email John at culturewestjohn@gmail.com.

Video bonus: Ray Bailey's trailer for 'Waiting for Obama'

Home,Reignite the Arts,Donate Now,Donate Now,Corporate Giving,Art Circle,2024-2025 Theatre Season,Renew,Visit Us,View All Events,Roland Bernier: In Other Words,Word Play,Lola Montejo: After Another After,Floyd D. Tunson: Ascent,Anthony Garcia Sr: Pigment,Pamela Webb: Hand + Hammer,Lauri Lynnxe Murphy: Seeing the Trees For the Forest,Pink Progression: Collaborations,Imprint: Print Educators of Colorado,528.0: Regional Juried Printmaking Exhibition,Wood.Works,Carley Warren: Three Pieces,Viral Influence: Art in the Time of Coronavirus,Brady Smith: (Don’t be embarrassed by) Your Trouble with Living,Melody Epperson: 100 Years + 1,Blurring The Line,Narkita Gold: Black In Denver,Art of the State 2022,Into The Woods,One Sheet,The River Bride,Disney’s Beauty and the Beast,Colorado Abstract +10: A Survey,Gary Staab: Second Nature,Flora: Scientific Botanical Illustrations of Colorado Plants,Charlotte's Web,Art + Science,Jeffco Schools Foundation High School Art Exhibition,Wendy Kowynia: Following the Thread,Spring Pottery Sale,Damn Yankees,Bueno: Mark Bueno,Denver Gay Men's Chorus: Divas, Icons and Justice Warriors,The Book Club Play,The Denver Brass: In Pursuit of Leisure,A Night at the Movies with the Colorado Symphony,Toad the Wet Sprocket and Cracker,Ramón Bonilla: The boundary lines have fallen in pleasant places for me.,Keb' Mo',Boz Scaggs,Lucero,The Ladies of Soul,Ben Folds,Drawn: From The Source,Day of African Culture,Cleo Parker Robinson Dance presents Living the Lush Life,Face Vocal Band,George Thorogood and the Destroyers,Indigo Girls,Big Draw Colorado,Collective Soul,Rockley Instrument Sale,The Laramie Project Talkbacks with Judy and Dennis Shepard,Allyship & Advocacy in Action: Supporting the LGBTQAI+ Community,Emilio Lobato: A Mi Manera A 40-Year Survey,Latitude 37° Art of Southern Colorado,Beautiful - The Carole King Musical,The Laramie Project,Colcha Embroidery of the San Luis Valley,Hazel Miller and the Collective: Christmas with Soul,Fine Art Market,Holiday Pottery Sale,Our Town,Big Band Royalty: Nothin’ But the Blues,Rodgers and Hammerstein's Cinderella Sensory Friendly Performance,Rodgers and Hammerstein's Cinderella,Artist Proof: Print Process at Oehme Graphics,Exhibition Tour and Artist Talk with Sue Oehme,Sue Oehme Inclusions,53rd Annual Jeffco Schools Foundation High School Art Exhibition,Latin Sounds From Legendary Artists,Natasha, Pierre and The Great Comet of 1812,Robin Cole: Genesis,Matt Christie: Between Then and Now,A Year With Frog and Toad,Noises Off,Standing for Humanity in Gaza and Israel ,3rd Law Dance/Theater,Denver Brass presents: Brass, Camera, Action,CJRO Presents: Lady Sings the Groove with Tatiana LadyMay Mayfield,Spin Doctors with Cracker,Big Richard,The High Kings and Gaelic Storm,Lyle the Crocodile,Preservation Hall Jazz Band,Corinne Bailey Rae,Tower of Power,A Tribute to Arthur Fiedler and the Boston Pops,Ricky Skaggs and Kentucky Thunder,Melissa Etheridge: I’m Not Broken Tour,Mozart Under Moonlight,Orquesta Akokán with Jon Cleary & The Absolute Monster Gentlemen,Denver Gay Men's Chorus: Shout!,Swing, Swing, Swing: Benny and Beyond ,Dining Partners,Amplify,Theatre,Upcoming Shows,2024-2025 Theatre Season,Renew,Performances for Students,Auditions,Local Season AEA Auditions,Local Season Non-AEA Auditions,Chorus Auditions for Waitress,Galleries,Current Exhibitions,Gallery Events,Upcoming Exhibitions,Art Sales,Art Submissions,Sculpture Field,History Museum,Archive,Education,View All Classes,Summer Camps,Full Day,Summer Camp Performances,FAQ,Spring Break Camps,Classes for Kids,Classes for Adults,Ceramics,Front Range Youth Symphony,Dance Classes,Links and Forms,Arts Day,Arts Day Outreach,Ageless Adults,Scholarships,Yesterado,Yesterado,Field Trips and Outreach,ECE Field Trips,K-5 Field Trips,Middle and High School Field Trips,Outreach Programs,Preschool Partnership Program,Music and Dance,Colorado Jazz Repertory Orchestra,Summer Concerts,Humanities,Private Event Rentals,Caterers,Vendors,Straight Talk Series ,Straight Talk with Philip Sneed,COVID’s toll on Colorado theatre: 224 productions and counting ,Straight Talk with Lynne Collins,Straight Talk with Rod Lansberry,Straight Talk with Phamaly, Buntport, Colorado Shakes and Rocky Mountain Rep,Straight Talk with Creede Rep, Town Hall, Candlelight and Theatre Company of Lafayette,Straight Talk with Aurora Fox, BDT Stage, Cherry Creek Theatre and Misfits,Straight Talk with Su Teatro, Vintage, Backstage and Counterweight,Straight Talk with Local Theater Company, Theater 29, The Source and Equinox,Straight Talk with the Denver Center, Jesters Dinner Theatre, Glenwood Vaudeville Revue and Germinal Stage-Denver,Actors' union issues safety guidelines for re-opening,Straight Talk with square product, Forge Light, Springs Ensemble Theatre and Coal Creek Theatre of Louisville,Straight Talk with the Fine Arts Center, Miners Alley Playhouse, Dangerous Theatre and Lone Tree Arts Center ,Straight Talk with Lake Dillon Theatre Company, Boulder Ensemble Theatre Company and Northglenn Arts,Straight Talk with The Catamounts, Bas Bleu and Thingamajig,Straight Talk with Curious Theatre Company,Straight Talk with OpenStage, Firehouse and Adams Mystery Playhouse,Straight Talk with Platte Valley Players and Theatreworks,Straight Talk with Parker Arts, Stories on Stage and Thunder River ,Staight Talk 2 with Philip Sneed: This much is uncertain,Arvada Center News,Getting to Know The Big Tuna,Getting to Know: Keith Ewer and his Hammered Dulcimer,Understanding Farce in Theatre,2024 Summer Concert Series Playlist Volume 1,Pivoting With,Pivoting with The Black Actors Guild,Pivoting with ... Emily Van Fleet and Nathan Jones,Pivoting With ... Tammy Franklin and the Curtain Playhouse,Pivoting With Nick Sugar and the Town Hall Arts Center,Pivoting With Helen Murray and the Aurora Fox,Pivoting with Edith Weiss and Christy Montour Larson,Pivoting With Scott RC Levy and the Fine Arts Center Theatre Company,Pivoting with Todd Debrecini for Halloween,Pivoting with Ashley Campbell,Pivoting with Meghan Anderson Doyle,Pivoting with Jenna Moll Reyes,Pivoting with Erik Fellenstein,Pivoting with Ray Bailey ,Pivoting with Tara Falk,Community News,Inside the Arvada Center,All About Printmaking Techniques,Humans of the Arvada Center: Meet Collin Parson ,Christina Noel-Adcock,"Bright Star" cast unveils video as message of hope,Humans of the Arvada Center: Meet Christine Moore,Humans of the Arvada Center: Steven Cogswell,Humans of the Arvada Center: Ashi K. Smythe,City of Arvada to install new sculpture in Hoskinson Park,Humans of the Arvada Center Jessie Page,Humans of the Arvada Center Cal Meakins,Humans of the Arvada Center: Adam Stolte,Supreme Court workplace ruling hits home for Lisa Leafgreen,'Time for talk is over': Arvada Center launch 'Amplify' series to raise black male voices,Humans of the Arvada Center Jon Olson ,Humans of the Arvada Center: Abygail Rosales,Revealing The Dialogue,Amplify Epiode 3 launches, series expanding to include black women,Photo Blog: Sweeney Todd Rehearsals,Humans of the Arvada Center: Gabriel Morales,Cleo Parker Robinson dances back in the box with Arvada Center,Amplify turns the mic over to local Black women ,Beth Malone bringing 'joy bomb' to Arvada Center oon September 4,Humans of the Arvada Center: Meet Emily King,Amplify Women Episode 2,Special Book Honors Special Dance Teacher,amplify-series-comes-to-powerful-conclusion,Take a stroll through 'Sculpture in the Field',Lessons from a summer of outdoor theatre in the time of COVID ,Humans of the Arvada Center: John Hamilton,Doreen Montalvo in Denver: Compassion and grit,Betty Hart's presidential promise: Build a bigger tent,Humans of the Arvada Center: Brenna Clendaniel and Sophia Koop,On being Black in Denver and all the colors that it brings,2020 True West Awards: Buntpivot ,2020 True West Awards: Lily Bradford,2020 True West Awards: The Scenesters,2020 True West Awards: Podcastic,2020 True West Awards: Phamaly takes 'Honk' to Japan,2020 True West Awards: Christine Moore,2020 True West Awards: Alive Inside,2020 True West Awards: Michael Ensminger,True West Awards: They Wrote the Book,True West Awards: Rent-A-Pals,True West Awards: Of Spacious Skies,True West Awards: Christopher Page-Sanders,2020 True West Awards: Suffer the little children,2020 True West Awards: Spirit of Giving,2020 True West Awards: Secret Gardeners,2020 True West Awards: Denis Berkfeldt,2020 True West Awards: Amplify,2020 True West Awards: Reclaiming One Star,2020 True West Awards: William Hahn and Jessica Robblee,2020 True West Awards: Lisa Wagner Erickson,20 for 20,Meet the Frasers,Lucy Roucis' final act is a gutpunch,Reunite the Arts Collin Parson,Jodie Steeves and Nancy Terry,Reunite the Arts Lisa Leafgreen,Remembering John Gratkins,Reunite the Arts: From our CEO,Danielle Johnson Q&A,Reunite the Arts Lynne Collins,The Show Must Go On,Diana and Mike Kinsey,Get to Know Kazu Oba,Meet Suzanna Champion,The Gear of Million Dollar Quartet,FRYS and the Symphony,Get to Know Carlou D,Stories From the Studio,Hispanic Heritage Month: Meet Lares Feliciano,21 for 21,An interview with Geoffrey Kent: The Liar,An interview with Jada Suzanne Dixon: Stick Fly,An interview with Jessica Robblee: Animal Farm,Fast Facts About Kinky Boots,Costume Department Boots Up,Rod A Lansberry Announces Retirement from Arvada Center,Lynne Collins Named Artistic Director of Arvada Center Theatre,Getting to Know José González,Getting to Know Joan Osborne and Madeleine Peyroux,The Many Sounds of Carlou D,Setting the mood: Into the Woods Set Designer Brian Mallgrave,Into the Woods Directors Note,The River Bride Director's Note,What is Magical Realism?,Hispanic Heritage Month: Meet Ana María Hernando,Meet Ceramics Artist Luanne Burke,From student to teacher: Hadley’s story,Tackling the Beast,Things to Know About Our Town,Creating the Look of Our Town: A Q and A with Set Designer Brian Mallgrave,Whatever Lola Wants - A Deep Dive into the Damn Yankees Signature Song,Selling Your Soul - A Pop Culture Favorite,The Book Club Play Reads,Metatheatre Elements in Our Town - When a Play Knows It's a Play,90s Throwback Vibe with Arvada Center 2023 Summer Concert Series,Colorado Jazz Repertory Orchestra at the Arvada Center,Opening Acts of the Arvada Center 2023 Summer Concert Series,Getting to know Baaba Maal,Big Draw Highlights,The Music of Keb' Mo,Getting to Know Lucero,The People at the Indigo Girls ,Listen to the hits of Carole King with this playlist,Carole King: The Writer Behind The Music,Songs inspired by Matthew Shepard,Summer Internship at The Arvada Center,Arvada Center journeys to Southern Colorado : A Photo Diary,Arvada Center and Colorado Chapter of Free Mom Hugs share the love,Costume Inspiration for Cinderella with Costume Designer Madison Booth,Getting to Know: iZCALLi and ArtistiCO,The Many Faces of Cinderella,Arvada Center awarded Social Impact Theatre Grant from Biller Family Foundation,The music that influenced the music of Natasha, Pierre and the Great Comet of 1812,Volunteer,About Us,Ticketing Policies,Authorized Ticketing,Group Tickets,Ticket Discounts,Contact Us,Accessibility,Health and Safety,Inclusion, Diversity, Equity, Access,Careers,Tours,Adopt An Artwork,Temp,Land Acknowledgement,What To Expect at the Theatre,One Sheet Music,Gift Certificates,Privacy Policy,Natasha, Pierre, and the Great Comet Seat Map,Gala,Gala Sponsors,Errors,404,Natasha and Pierre Synopsis,Concessions,Summer Preorders