'We are focused on action'

ARVADA CENTER TO LAUNCH 'AMPLIFY' SERIES TO RAISE BLACK MALE VOICES

Amplify lineup

'Amplify' performers, top row from left: Abner Genece, AJ Voliton, Brandon Metoyer and Cajardo Lindsey and Christopher Page-Sanders. Second row: Dwayne Carrington, Joseph Graves, Kenny Moten, Lavour Addison and Leonard Barrett. Third row: Michael Peters, Owen Zitek,Preston Adams, Randy Chalmers and Trent Hines.

“This is a catalytic moment,” says President and CEO Philip Sneed

By John Moore, Senior Arts Journalist

"Amplify" means to intensify, escalate and magnify a sound that needs to be cranked up.

On Friday, June 26, the Arvada Center will launch a new line of online programming called “Amplify,” a summer-long video series giving voice to Black men through song, performance, dance and spoken word. Specifically: Black men whose voices have not yet been heard loudly enough, at the Arvada Center or beyond.

Betty Hart QuoteThe program is a proactive response to the racial reckoning in America that has arisen from the murder of George Floyd. All across the nation, individuals and organizations that may have counted themselves among those allied with the principles of equality and social justice are now taking long looks in the mirror – including the Arvada Center.

And President and CEO Philip Sneed says the time for talk is over.

“The events of the past few weeks have made clear that we have reached a point where we must move forward proactively and can no longer wait to take concrete, authentic and specific actions to address the values of inclusion, diversity, equity and access,” said Sneed. “We are all keenly aware that words alone will not suffice at such a time as this, so we are focused on action.”

“Amplify” will begin as a three-part, biweekly series curated by True West Award-winning actor Betty Hart, who starred in the Arvada Center’s 2016 production of “The Mountaintop,” a drama that imagines the last night of Dr. Martin Luther King Jr.’s life.

“ ‘Amplify’ is happening because the Arvada Center recognizes that they are one of the larger performing-arts organizations in the region, and they want to use their platform to amplify Black voices during this time,” said Hart, who recently directed the critically lauded “The Scottsboro Boys” for the Vintage Theatre in Aurora. “The country is concerned about social justice right now, in large part because the murder of George Floyd has caused people to question the way things are and have been.”

She purposefully programmed “Amplify” with only Black male performers, she said, “because I thought of all the voices that need to be heard at this time, Black men’s voices are the most critical in light of the daily challenges they face simply to exist. I think ‘Amplify’ is a great opportunity to hear from Black male artists about whatever they want to say right now.”

Sneed was among hundreds of national arts leaders who were recently sent a letter titled, “We See You, White American Theatre.” The letter, which called out systemic white privilege, challenges arts leaders to take concrete action to make all American arts organizations truly diverse and inclusive by fundamentally changing the way they operate from the board room to human resources. It reads, in part: "We have watched you un-challenge your white privilege, inviting us to traffic in the very racism and patriarchy that festers in our bodies, while we protest against it on your stages. We see you.”

Watch Amplify: Episode 1

And while the city of Arvada has a population of 123,000 that is 92 percent white and only 1.34 percent Black, Arvada is the seventh-largest city in the state and the Arvada Center is the second-largest performing-arts organization in the region, with more resources than most. Simply put, Sneed says: It is the Center’s responsibility to be part of the solution, not the problem.

“The field is taking this very seriously, and will be responding with major changes to programming and hiring practices as a result,” said Sneed, who has gathered a board committee to specifically focus on issues of diversity and inclusion at the Arvada Center.

“This is a catalytic moment,” Sneed said in an additional interview with Westword. “We have not been able to achieve much diversity; that is something we need to do better at. We know we have to prove ourselves in the coming weeks, months and years. All I can do at the moment is offer you my words — and I say that knowing words don’t matter much right now.”

“Art must be life – it must belong to everybody.” – Marina Abramovic

The specific idea for “Amplify” began with Director of Communications Marcus Turner, who said it is important that the Arvada Center acknowledge “that we have a long road ahead of us to be a truly inclusive place. We can only forge a path forward with clear eyes and open ears.”

And a shut mouth. That’s why his goal for “Amplify,” he added, is simply “to act as a convener on this conversation” by turning the mic over to Hart, who, as curator, producer and director, will introduce each episode.

Hart has offered 15 performers, including some of the biggest names in the local theatre community, up to five minutes to express whatever they want, through whatever avenue they choose – including a monologue from a play, a song, dance or original text. Of the 15 invited artists, representing a cross-section of Colorado theatre from Denver to Creede, only three (Abner Genece, Cajardo Lindsey and Dwayne Carrington) have performed on an Arvada Center stage before.

“My hope is that the Arvada Center’s audiences will see these men and say, ‘Why is there all this talent in Denver and we have not seen them on Arvada Center stages?’” Hart said.

Genece has been part of the Arvada Center's Black Box Theatre Company for two years, with credits including "The Electric Baby" (pictured above and right) "All My Sons" and "The Diary of Anne Frank." In a 2017 interview, Lindsey said playing Walter Lee Younger in the Arvada Center's 2005 "A Raisin in the Sun" (pictured right) was the role that changed his life because of the look and embrace he received from his mentor, the late Shadow Theatre founder Jeffrey Nickelson, after a performance.

Various 'Amplify' segments, Hart added, will include “the words of MLK, piano playing by Trent Hines, the sultry voice of Leonard Barrett, and even 13-year-old Owen Zitek, who is going to do spoken word from Lauryn Hill’s ‘Black Rage’ album.” That’s a song Hill dedicated to all those fighting for racial equality in Ferguson, Missouri, after riots followed the police shooting of Michael Brown in 2014.

The performances have been curated into three taped segments of about 25 minutes each. A new episode will drop every two weeks through July 7. 

Each performer will be paid a small stipend. The Arvada Center will be closed for indoor theatre until next year and, organization-wide, Sneed anticipates taking a COVID-fueled shutdown loss of $1.25 million for the fiscal year ending next week – while also having to reduce next year's budget by $2.6 million, or 22 percent. "Despite these enormous financial challenges, we felt it was important to find money to offer these contributing artists a stipend, however modest," Sneed said.

Read more: Straight Talk with Arvada Center CEO Philip Sneed

Moten is using his time to sing a shortened version of "Lift Ev'ry Voice and Sing," often referred to as “The Black National Anthem.” A local jazz singer sang an unplanned rendition of the song at then-Mayor John Hickenlooper’s 2008 State of the City address, and the fallout for the singer included death threats, epithets, hate mail and lost work.

The lyrics are from a poem set to music in 1905 by James Weldon Johnson, who described the song as a way for African-Americans to demonstrate their patriotism and hope for the future as an ode to pressing on:

“Sing a song full of the faith that the dark past has taught us.
Sing a song full of the hope that the present has brought us.
Facing the rising sun of our new day begun.
Let us march on 'til victory is won.”

To Moten, “the words really define the uplift we all need right now about what the future can hold for all of us,” he said.

Cedric Mays and Betty Hart in the Arvada Center's 'The Mountaintop'Hart recognizes the Arvada Center’s 40-year place serving the highest-quality theatre productions to an overwhelmingly white audience, so she has no expectation of the sudden inclusion of prominent Black playwrights on the season anytime soon. But she does expect to see a greater commitment to casting more actors of color in traditionally white roles – and hiring more people of color on creative teams and into full-time staff positions.

'It’s now on the Arvada Center to tell artists of color that they truly are welcome here.'

“I hope the Arvada Center joins the rest of the country in embracing color-conscious casting and realizing that plays that most people would consider to be chestnuts can be absolutely revitalized by bringing different people into the storytelling process,” Hart said. “It’s now on the Arvada Center to tell artists of color that they truly are welcome here.”

Moten said he appreciates “that the Arvada Center is owning what they have done in the past and moving forward in a way that I hope more theatres follow. But the change is going to have to be more than just what they put onstage.

“The proof will be in how they keep this up.”

John Moore was named one of the 12 most influential theater critics in the U.S. by American Theatre Magazine during his time at The Denver Post. He also is the founder of The Denver Actors Fund, and is now contributing reports for the local theatre community for ArvadaCenter.Org. Reach him at culturewestjohn@gmail.com.

Pictured above and right: Cedric Mays and Betty Hart in the Arvada Center's 2016 production of 'The Mountaintop.'

Arvada Center statement

The Arvada Center issued the above statement after the police murder of George Floyd.
Home,Reignite the Arts,Donate Now,Donate Now,Corporate Giving,Art Circle,2024-2025 Theatre Season,Renew,Visit Us,Dining Partners,View All Events,Roland Bernier: In Other Words,Word Play,Lola Montejo: After Another After,Floyd D. Tunson: Ascent,Anthony Garcia Sr: Pigment,Pamela Webb: Hand + Hammer,Lauri Lynnxe Murphy: Seeing the Trees For the Forest,Pink Progression: Collaborations,Imprint: Print Educators of Colorado,528.0: Regional Juried Printmaking Exhibition,Wood.Works,Carley Warren: Three Pieces,Viral Influence: Art in the Time of Coronavirus,Brady Smith: (Don’t be embarrassed by) Your Trouble with Living,Melody Epperson: 100 Years + 1,Blurring The Line,Narkita Gold: Black In Denver,Art of the State 2022,One Sheet,Colorado Abstract +10: A Survey,Gary Staab: Second Nature,Flora: Scientific Botanical Illustrations of Colorado Plants,Art + Science,Jeffco Schools Foundation High School Art Exhibition,Wendy Kowynia: Following the Thread,Bueno: Mark Bueno,Ramón Bonilla: The boundary lines have fallen in pleasant places for me.,Drawn: From The Source,Day of African Culture,Big Draw Colorado,Rockley Instrument Sale,Allyship & Advocacy in Action: Supporting the LGBTQAI+ Community,Beautiful - The Carole King Musical,Fine Art Market,Holiday Pottery Sale,A Year With Frog and Toad,Kaleidoscope,Spring Pottery Sale,53rd Annual Jeffco Schools Foundation High School Art Exhibition,Matt Christie: Between Then and Now,Robin Cole: Genesis,3rd Law Dance/Theater,Emilio Lobato: A Mi Manera A 40-Year Survey,Latitude 37° Art of Southern Colorado,The Laramie Project,The Laramie Project Talkbacks with Judy and Dennis Shepard,Rodgers and Hammerstein's Cinderella,Hazel Miller and the Collective: Christmas with Soul,Noises Off,Sue Oehme Inclusions,Artist Proof: Print Process at Oehme Graphics,So…You Want to be a Public Artist: Navigating Rejection in Art,Voices of Honor,Standing for Humanity in Gaza and Israel ,Colcha Embroidery of the San Luis Valley,Denver Gay Men's Chorus: Shout!,Spin Doctors with Cracker,Orquesta Akokán with Jon Cleary & The Absolute Monster Gentlemen,Cleo Parker Robinson Dance Ensemble: Prisms,Denver Brass presents: Brass, Camera, Action,Kingfish,Corinne Bailey Rae,CJRO Presents: Lady Sings the Groove with Tatiana LadyMay Mayfield,Ricky Skaggs and Kentucky Thunder,Mozart Under Moonlight,Melissa Etheridge: I’m Not Broken Tour,Yola,Preservation Hall Jazz Band,The High Kings and Gaelic Storm,Big Richard,Lyle the Crocodile,Clybourne Park,Once Upon A Mattress,A Gentleman's Guide to Love and Murder,Dracula: A Feminist Revenge Fantasy, Really,New Album Release: Golden Lady with Tatiana LadyMay Mayfield,Summertime in Winter: The Music of Gershwin and more,Guitar Gods: Metheny, Montgomery, and More,Tower of Power,A Tribute to Arthur Fiedler and the Boston Pops,Waitress - Audio Described Performance,Dracula: A Feminist Revenge Fantasy, Really - Audio Described Performance,Once Upon A Mattress - Sensory Friendly Performances,Once Upon A Mattress - Audio Described Performance,Lyle the Crocodile - Sensory Friendly Performance,Lyle the Crocodile - ASL Shadow Interpreted Performances,Clybourne Park - Audio Described Performance,A Gentleman's Guide to Love and Murder - Audio Described Performance,Natasha, Pierre and The Great Comet of 1812,Waitress,Honeymoon In Vegas,Funkin’ it Up,MUGSHOT: Artistic Drinking Vessels,Bebe Alexander: Impact & Influence,Wright Place, Wrong Time: Triumphs & Flops for Mid-Century Modern Table,inFORMed Space: Perspectives in Sculpture,I Regret to Inform You…Rejected Public Art,Once Upon A Mattress - ASL Performances,Waitress - ASL Performances,Clybourne Park - ASL Performances,Dracula: A Feminist Revenge Fantasy, Really - ASL Performances,A Gentleman's Guide to Love and Murder - ASL Performances, Community Cultural Celebration and Concert with Baaba Maal,Accessibility Events,Amplify,Theatre,Upcoming Shows,Group Tickets,2024-2025 Theatre Season,Renew,Performances for Students,Auditions,Galleries,Current Exhibitions,Gallery Events,Upcoming Exhibitions,Art Sales,Art Submissions,Art Market Application,Sculpture Field,History Museum,Archive,Education,View All Classes,Summer Camps,Full Day,Summer Camp Performances,FAQ,Spring Break Camps,Classes for Kids,Classes for Adults,Ceramics,Front Range Youth Symphony,Dance Classes,Links and Forms,Arts Day,Arts Day Outreach,Ageless Adults,Scholarships,Field Trips and Outreach,ECE Field Trips,K-5 Field Trips,Middle and High School Field Trips,Outreach Programs,Preschool Partnership Program,Music and Dance,Colorado Jazz Repertory Orchestra,Summer Concerts,Humanities,Private Event Rentals,Caterers,Vendors,Arvada Center News,Getting to Know The Big Tuna,Getting to Know: Keith Ewer and his Hammered Dulcimer,Understanding Farce in Theatre,2024 Summer Concert Series Playlist Volume 1,2024 Summer Concert Series artists and who they sound like,Getting To Know - Yola,Introducing the opening acts of the Arvada Center 2024 Summer Concert Series,Adapted for the stage - the previous lives of the 2024-2025 theatre season,Getting to know Baaba Maal,Getting to know Corinne Bailey Rae,Inside the Arvada Center,Humans of the Arvada Center: Meet Collin Parson ,Christina Noel-Adcock,Humans of the Arvada Center: Meet Christine Moore,Humans of the Arvada Center: Ashi K. Smythe,City of Arvada to install new sculpture in Hoskinson Park,Humans of the Arvada Center Jessie Page,Humans of the Arvada Center Cal Meakins,Supreme Court workplace ruling hits home for Lisa Leafgreen,'Time for talk is over': Arvada Center launch 'Amplify' series to raise black male voices,Humans of the Arvada Center Jon Olson ,Revealing The Dialogue,Amplify Epiode 3 launches, series expanding to include black women,Humans of the Arvada Center: Gabriel Morales,Cleo Parker Robinson dances back in the box with Arvada Center,Amplify turns the mic over to local Black women ,Humans of the Arvada Center: Meet Emily King,Amplify Women Episode 2,amplify-series-comes-to-powerful-conclusion,Humans of the Arvada Center: John Hamilton,On being Black in Denver and all the colors that it brings,2020 True West Awards: Buntpivot ,2020 True West Awards: Lily Bradford,2020 True West Awards: The Scenesters,2020 True West Awards: Podcastic,2020 True West Awards: Phamaly takes 'Honk' to Japan,2020 True West Awards: Christine Moore,2020 True West Awards: Alive Inside,2020 True West Awards: Michael Ensminger,True West Awards: They Wrote the Book,True West Awards: Rent-A-Pals,True West Awards: Of Spacious Skies,True West Awards: Christopher Page-Sanders,2020 True West Awards: Suffer the little children,2020 True West Awards: Spirit of Giving,2020 True West Awards: Secret Gardeners,2020 True West Awards: Denis Berkfeldt,2020 True West Awards: Amplify,2020 True West Awards: Reclaiming One Star,2020 True West Awards: William Hahn and Jessica Robblee,2020 True West Awards: Lisa Wagner Erickson,Meet the Frasers,Reunite the Arts Collin Parson,Jodie Steeves and Nancy Terry,Reunite the Arts Lisa Leafgreen,Remembering John Gratkins,Reunite the Arts: From our CEO,Danielle Johnson Q&A,Reunite the Arts Lynne Collins,The Show Must Go On,Diana and Mike Kinsey,Meet Suzanna Champion,The Gear of Million Dollar Quartet,Stories From the Studio,Hispanic Heritage Month: Meet Lares Feliciano,An interview with Geoffrey Kent: The Liar,An interview with Jada Suzanne Dixon: Stick Fly,An interview with Jessica Robblee: Animal Farm,Fast Facts About Kinky Boots,Costume Department Boots Up,Rod A Lansberry Announces Retirement from Arvada Center,Lynne Collins Named Artistic Director of Arvada Center Theatre,Setting the mood: Into the Woods Set Designer Brian Mallgrave,What is Magical Realism?,Hispanic Heritage Month: Meet Ana María Hernando,Meet Ceramics Artist Luanne Burke,From student to teacher: Hadley’s story,Tackling the Beast,Things to Know About Our Town,Creating the Look of Our Town: A Q and A with Set Designer Brian Mallgrave,Whatever Lola Wants - A Deep Dive into the Damn Yankees Signature Song,Selling Your Soul - A Pop Culture Favorite,The Book Club Play Reads,Metatheatre Elements in Our Town - When a Play Knows It's a Play,90s Throwback Vibe with Arvada Center 2023 Summer Concert Series,Colorado Jazz Repertory Orchestra at the Arvada Center,Opening Acts of the Arvada Center 2023 Summer Concert Series,Big Draw Highlights,The Music of Keb' Mo,Getting to Know Lucero,Listen to the hits of Carole King with this playlist,Carole King: The Writer Behind The Music,Songs inspired by Matthew Shepard,Summer Internship at The Arvada Center,Arvada Center journeys to Southern Colorado : A Photo Diary,Arvada Center and Colorado Chapter of Free Mom Hugs share the love,Costume Inspiration for Cinderella with Costume Designer Madison Booth,The Many Faces of Cinderella,Arvada Center awarded Social Impact Theatre Grant from Biller Family Foundation,The music that influenced the music of Natasha, Pierre and the Great Comet of 1812,Volunteer,Accessibility,Web Accessibility,About Us,Ticketing Policies,Authorized Ticketing,Ticket Discounts,Contact Us,Health and Safety,Inclusion, Diversity, Equity, Access,Careers,Tours,Temp,Land Acknowledgement,What To Expect at the Theatre,One Sheet Music,Gift Certificates,Privacy Policy,Gala,Gala Sponsors,Errors,404,Concessions